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What
Campaign. Stadsschouwburg Amsterdam.
An evening on terrorism.
Brief
Dust off its image and open the theatre to more city residents.
Concept
Suspicious bags.
A slogan which dutch people recognise a mile away. But then adjusted slightly.
Means
Plastic bags and effective free-publicity.
Result
Striking communication. Also for the local media.

 What
Citymarketing. The Amsterdam Zuidoost district.
Brief
Create a smashing idea for an innovative Bijlmer.
Concept
Table de Ville.
Not just any old table, but a table of half a kilometre long for exchange and social cohesion.
Means
Projectplan and a table as public furniture.
Result
We are still working on the permanent table.
As spinn-off a model was used for various events.

What
Branding. Ahrend office furniture manufacturer.
Brief
(Re)position Ahrend as a leading brand for office furniture and interior solutions.
Concept
From ergonomic seating to worldwide networking.
Thematic approach to reflect current developments.
Ahrend has an eye for what is going on in the world and what preoccupies its customers and prospects.
Means
Stand, advertisements, brochures, relationgifts, website, t-shirts and bags.
Result
Providing a distinctive edge at trade fairs and lending direction to sales and marketing activities.

 What
Branding. Publisher/newspaper NRC Handelsblad.
Brief
Develop brand scenarios to manage the difference between NRC Handelsblad and NRC Next.
Concept
From an endorsed to a more branded strategy in the future.
Means
Brandscenarios.
Result
A clearer distinction between NRC Handelsblad and NRC Next in order to increase more possibilities for growth for the brand NRC.

What
Event. Art-for-SAIL.
Brief
Create a communication and design concept for promotion.
Concept
The shipping container. A communication medium, workplace and storage space in one.
Means
Container, catalogue, website, 'tape' and t-shirts.
Result
An inexpensive, clear and distinctive way of communication. Helping the organisation to realise their goals and Sail with a distinctive event. Art-for-Sail is asked again by Sail for 2010.

 What
Campaign. Light up your world.
Own initiative.
Brief
Develop a product/service which promotes independent thinking.
Concept
A book as a lamp: ‘The Enlightenment’. By purchasing ‘The Enlightenment’, you support charitable education projects that make life brighter for many.
Means
'Lamp', website, posters, flyers and free-publicity.
Result
The creation of a worldwide illuminous network.


Light up your world, order the book

What
Campaign. Stadsschouwburg Amsterdam.
St Nicholas gala.
Brief
Dust off its image and open the theatre to more city residents.
Concept
St. Nicholas like we’ve never seen him before.
Means
Posters, flyers and TV commercial.
Result
Sold out event every year.

 What
Branding. Ahrend office furniture manufacturer.
Brief
(Re)position Ahrend as a leading brand for office furniture and interior solutions.
Concept
Less is more. A tone of voice that communicates more clarity, strength and directness.
Means
Special typeface, advertisements, brochures, relationgifts, showroomsigning, business cards, etc.
Result
Ahrend is seen with a visibly clearer profile as modern, committed and inspiring.

 


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