Home Over Studiomeiboom Concepten Middelen Download cases Contact Nieuws
|
|
|
| What Campaign. Stadsschouwburg Amsterdam. An evening on terrorism. Brief Dust off its image and open the theatre to more city residents. Concept Suspicious bags. A slogan which dutch people recognise a mile away. But then adjusted slightly. Means Plastic bags and effective free-publicity. Result Striking communication. Also for the local media. |
 |
What Campaign. Black Magic Woman Festival. Here To Stay. Brief Make the festival more appealing to a younger public. Concept The public is the hero. Instead of only communicating the programme, we communicate the audience -online as well as offline- with a more than relevant message. Means Flyers, posters, film, interiordesign, social media, etc. Result Younger people attending the festival and a lively discussion on Facebook. |
 |
| What Branding. Ahrend office furniture manufacturer. Brief (Re)position Ahrend as a leading brand for office furniture and interior solutions. Concept Thematic approach to reflect current developments. Ahrend has an eye for what is going on in the world and what preoccupies its customers and prospects. Means Stand, advertisements, brochures, relationgifts, website, t-shirts and bags. Result Providing a distinctive edge at trade fairs and lending direction to sales and marketing activities. |
 |
What Branding. Ahrend office furniture manufacturer. Brief (Re)position Ahrend as a leading brand for office furniture and interior solutions. Concept Less is more. A tone of voice that communicates more clarity, strength and directness. Means Special typeface, advertisements, brochures, relationgifts, showroomsigning, business cards, etc. Result Ahrend is seen with a visibly clearer profile as modern, committed and inspiring. |
 |
| What Campaign. Stadsschouwburg Amsterdam. St Nicholas gala. Brief Dust off its image and open the theatre to more city residents. Concept St. Nicholas like we’ve never seen him before. Means Posters, flyers and TV commercial. Result Sold out event every year. |
 |
What Branding. Publisher/newspaper NRC Handelsblad. Brief Develop brand scenarios to manage the difference between NRC Handelsblad and NRC Next. Concept From an endorsed to a more branded strategy in the future. Means Brandscenarios. Result A clearer distinction between NRC Handelsblad and NRC Next in order to increase more possibilities for growth for the brand NRC. |
 |
| What Citymarketing. The Amsterdam Zuidoost district. Brief Create a smashing idea for an innovative Bijlmer. Concept Table de Ville. Not just any old table, but a table of half a kilometre long for exchange and social cohesion. Means Projectplan and a table as public furniture. Result We are still working on the permanent table. As spinn-off a model was used for various events. |
 |
|
